Putting a Dent in The Universe
Monday, October 24, 2011 at 07:56PM 
A cartoon by Hugh Macleod of Gapingvoid
Today, the first and only authorized biography of Steve Jobs was launched.
If you are in any way an Apple fanboy or fangirl, this book is a must read. There is certainly a lot to be said about how Jobs made Apple into the successful giant that it is today; however, there has never been enough said about the mindset behind the man ... until today.
Here are two simple things I have learned about marketing by being an Apple fanboy for the past 8 or so years:
1. Less choice, can be a good thing: If you're only launching a single product every year (the iPhone for instance), then it's something that people look forward to ... every year. The build up to the launch event is a spectacle in itself. Also, based on the psychology of choosing ... people are more likely to choose when given fewer options.
2. Sometimes, choosing to not do something, can change everything: Apple chooses to keep iTunes songs proprietary to Apple devices only, it chooses to keep users within an App whenever it can (in-app purchasing) and by choosing to do these things, Apple has built its own ecosystem. This is an ecosystem that a lot of people are turned off by due to its constraints (vs. Android's open system for instance); however, Apple has perfected its ecosystem. Therefore if you choose to buy into it, then your experience will undoubtedly be seamless.
What are some marketing lessons you have learned from Apple? How about some life lessons from Steve Jobs?
A Hot Disruption (Podcast)
Monday, October 3, 2011 at 09:04PM 
Listen to the episode on iTunes
Episode Summary:
On this shorter episode, I am joined by my good friend and regular guest Andrew Baskerville. Baskie and I attempted to discuss three hot topics in the news including the Apple announcement, Amazon announcement and Facebook announcements. Sadly we experienced a technical difficulty and had to cut the show short, it was still fun though. We hope you enjoy the show! (Runtime: 30:00)
Sources for the discussion:
Netflixter (Podcast)
Wednesday, September 21, 2011 at 05:55PM Listen to the episode on iTunes
Episode Summary:
On this late night episode, I am joined by my good friend Andrew Baskerville. Baskie and I decided to discuss a couple of hot topics in the news including the Netflix saga as well as the topic of social media ROI. We hope you enjoy the show! (Runtime: 42:09)
Sources for the discussion:
Communication Quakes (Podcast)
Tuesday, August 23, 2011 at 10:49PM Listen to the episode on iTunes
Episode Summary:
On this special episode, I am very thankful to be joined by my man Andrew Baskerville! We get to find out Andrew's experiences after going through one of the biggest earthquakes the East coast has seen in a while, as well as discuss how things panned out on the social media front. We also talk about a few interesting things going on in the mobile space. We hope you enjoy the show! (Runtime: 42:09)
Sources for the discussion:
Instant Food Trucks (Podcast)
Tuesday, August 16, 2011 at 09:43PM Listen to the episode on iTunes
Episode Summary:
On this special episode, my man Andrew Baskerville and I discuss the rise of food trucks and instant deals! They are both interesting phenomena that have been fueled in part by social media, which of course piqued our interest greatly. We hope you enjoy the show! (Runtime: 40:07)
Sources for the discussion:
Social Sharing (Podcast)
Sunday, August 14, 2011 at 07:48PM 
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Episode Summary:
On this episode, I am thrilled to have an old friend back on the show, my buddy Dave Silva. Dave and I caught up on some interesting news including the story of Jonathan's Card, who the deuce TabCo is and how Shopkick is making physical shopping cool again. We hope you enjoy the show! (Runtime: 40:27)
Sources for the discussion:
British Self Service (Podcast)
Tuesday, August 9, 2011 at 09:27PM Listen to the episode on iTunes
Episode Summary:
This week, my man Andrew Baskerville and I discussed a few, but extremely interesting items: The London riots, the man your man could smell like and the future of bricks vs. clicks. We hope you enjoy the show! (Runtime: 38:33)
Sources for the discussion:
For Old Times Sake (Podcast)
Tuesday, August 2, 2011 at 10:46PM Listen to the episode on iTunes
Episode Summary:
It's been a while since my good friend Andrew Baskerville and I had a chat, so we decided to change that. Baskie and I caught up on some interesting news that has been circulating over the past little while, including: fake stores in China, social networking stats in Canada, the new old spice guy, Groupsquare and more. We hope you enjoy the show! (Runtime: 39:39)
Sources for the discussion:
The #Trust30 Challenge (Podcast)
Monday, July 11, 2011 at 12:21AM 
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Episode Summary:
On this very special episode, I have a conversation with my good friend Miles DePaul about a recent challenge we both took on. The Trust30 challenge was something I heard about late in the month of May and something that Miles, myself and many others took part in throughout June. We go over what the challenge is and what it meant to us. I strongly encourage the listeners to check out the Trust30 website and follow along with the conversation. We truly hope you enjoy it, this one was very different! (Runtime 41:05)
Sources for the discussion:
An Additional Network (Podcast Episode)
Sunday, July 3, 2011 at 08:34PM Listen to the episode on iTunes
Episode Summary:
On this episode, I am happy to be joined by an old friend of the show, Dave Silva. Dave and I caught up on some of the week's news including a very interesting product launch by Google and how on earth Zynga got to be so awesome. We hope you enjoy the show! (Runtime: 40:50)
Sources for the discussion: